Woo Gyeong-bong et al.: Overseas Market Research (26-1 semester, workbook included)

If trade science is a complex field of economics and business sciences, understanding that deep enough to understand trade is essential to understanding people, capital, goods and services. A major and educational subject of the Korean Communications University of Trade and Trade School was set up to do so, and the foreign market survey was set to analyze trade and improve student figures and judgment skills. The textbook is made up of three large parts:. Chapter One. Chapter five is the basics of overseas marketing research and statistics, chapter six. Ten chapters, he's got the ability to do a cyclic analysis, 11th. Chapter 15 is a learned analytical ability to use statistical software R. Even if the formula given in the textbook is not understood, it is recommended to learn by focusing on the context and intuition of each item. Of course, this is mentioned in almost every statistical textbook, but the authors know that it's very difficult for a learner to do it. The message to the struggling learner is that, with the research on foreign markets, he wants to encourage the idea of ‘ working ’ rather than ‘ studying ’ statistics. If you don't understand it with your head, and you use your body to do it constantly and repeatedly every day, you will think that someday you'll have a little bit of an understanding of the concept. So we used a lot of pictures to explain as much as we could how Excel and R are used. I hope that the textbook will be a little stepping-stone for the intellectual exploration of the learner.

Korean title: 해외시장조사론(26-1학기, 워크북포함)

Korean author: 우경봉 외

Korean publisher: 한국방송통신대학교출판문화원

ISBN-13: 9788920047435