Ra Seon-ah et al.: Marketing Theory (26-1 semester, workbook included)

Gwanma Quentingont deals with the underlying theory and core concepts of marketing. The character of the synthmies has a wide range of content, and some topics are covered in the platitudes of the course. So instead of digesting everything in the book, you might think it is efficient to control the strengths of learning effort, based on interest and need. But to understand and execute marketing completely, we need to develop a thorough systematic knowledge of marketing in general. Before we can look at the trees, we need to apply the basic learning approach to the forest. Marketing, especially, is important for the unified eye and comprehensive understanding. Because the details of marketing are not working independently, but only if it is organically matched and spoken out, will they create real value for the consumer. So when you're learning a chapter, it's good to look at how you connect with the content of the other chapter, along with your own individual understanding of the content. To help this, he has 15 chapters in the book, and he has four parts. In the first chapter of the book, we're going to look at the essence of marketing, and then we'll see the nature of the second chapter of it. Chapter 5) understands consumer behavior as the main theme of marketing. And then in the next chapter, we're going to go to the next article and we'll talk about the marketing strategy, which is the "No. Chapter 15) specifically deals with detailed marketing activities. In addition, we encourage you to look up or look at examples of major concepts and theories that are actually applied to marketing in learning. Because marketing is a science of practice.

Korean title: 마케팅론(26-1학기, 워크북포함)

Korean author: 라선아 외

Korean publisher: 한국방송통신대학교출판문화원

ISBN-13: 9788920048319