Reviews
And it's read cleanly, without question, by giving a brief, clear discussion of consumer psychology.
It's a very nice, marketing-y book that gives you a good sense of the root muscle, which is a very pleasant way to explain it to your mom, but it's very comfortable to read it and to see how fundamentally you can get to the customer and make sure you have a different case from the basic sense of perception to the underlying context. And I personally decided to do marketing and how to interpret customers during the opening of the cafe, and I was able to answer the questions that were being
Park Soyoon: Even AI doesn't know the consumer's mind
It's the age of AI. Everything is in a period of fourth-grade revolution, big data, AI. Everything is changing rapidly, and we all live in a time of certainty that is uncertain. What is the law of business in this world that you think is unchanged? I'll ask you again. Who are the agents that use your product and services? It's the consumer. This makes it more clear that your eyes need to be in the context of this age. And you know, AI still has one thing, one thing that you can't do. It's called the ability to understand. This is the absolute realm that only humans can do. But if you understand consumers, you can be a little bit vague. So the book suggests starting with "Colannary" the beginning of consumer understanding. Although the term “pain" is literally“pain point,” or ‘ pain part, ’ it is understood to be ‘ consumer need, ’ ‘ consumer discontent, ’ and ‘ inconvenience. ’. What a surprise! "I'm sorry, I'm not going to do it.". Maybe all consumers are sick. But most consumers don't even know if they're uncomfortable, so these are the things that are difficult to discover on the surface. So this book describes specific methodology as an explorer's journey on how to discover the consumer's illophone. This book is made up of three main things:.
Korean title: AI도 모르는 소비자 마음
Korean author: 박소윤
Korean publisher: 레모네이드앤코
ISBN-13: 9791196849603
Reviews
And it's read cleanly, without question, by giving a brief, clear discussion of consumer psychology.
It's a very nice, marketing-y book that gives you a good sense of the root muscle, which is a very pleasant way to explain it to your mom, but it's very comfortable to read it and to see how fundamentally you can get to the customer and make sure you have a different case from the basic sense of perception to the underlying context. And I personally decided to do marketing and how to interpret customers during the opening of the cafe, and I was able to answer the questions that were being
