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Kim Young-shin et al.: Rewriting Consumer Decision Making

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Description

This is a new consumer decision book. We've designed to learn the basic and overall content of consumer decision making.

Korean title: 새로 쓰는 소비자의사결정

Korean author: 김영신 외

Korean publisher: 교문사

ISBN-13: 9788936315481

Reviews

4.4
Based on 7 reviews
Showing 1 of 7 reviews
SU*******
June 7, 2019

The humanist part is detailed and the non-plannastic part is well explained. Aah! There's no Ota!

김영신 외: 새로 쓰는 소비자의사결정
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