Ko Min-jeong: Consumer Behavior

“The understanding of consumer and consumer behavior is the basis of corporate marketing strategies, and marketing activities based on consumer behavior are the key to corporate success. The corona virus has included the fourth-grade industrial technology, and our attitude toward these is more positive than ever. And it's not only the human being that lives, but also the object of communication is expanding into things and environments as well. The various issues that occur in the real world every single minute are more evolved through vivid memories and collaborations of numerous data collected at the scene, and are facing the reality of determining the circumstances of the issue in the middle. Consumer behavior, along with the environment of the age, requires a foundation for business, advertising, psychology, social science, and IT technology to develop fundamental understanding and action strategies. But each time, without finding the proper textbook on the pulpit, it was difficult to add personal material to marketing textbooks and then fill a semester with the direction of the instructor. The reality is that fusion has created a variety of synergys, which are not always the boundaries that protect each other's range with the severity of the separate territory. The academic reality was to begin writing to find clues, thinking that this was the root cause of the inability to find the key to fusion. But the voices of the original table reviews had to be met, and the preconceived idea of those who were not willing to make a social climate of recognition.

Korean title: 소비자 행동론

Korean author: 고민정

Korean publisher: 생능

ISBN-13: 9791186689356