Hwang Jo-hye et al.: Food Marketing (26-1 Semester, Workbook Included)

Gwandmacatings has a purpose in understanding food as a commodity and learning from the business world. In the 1960s, the American Marketing Association (AMA) said: “Matting is a social or administrative process in which individuals and groups create products and values and satisfy their desires through exchange with others.". It's called the "Matlertullah" and "P.". Drucker, who defined "making is the tool for making all businesses successful" as "the management should understand all businesses from a customer's point of view.". That means that for the food industry to grow forward-based, it's important to understand the nature of food and understand consumer needs to produce, sell and distribute goods. He's going to understand the psychology and consumption behavior of consumers who are consumer consumers who consume food, and look at the flavors of a variety of products, including agricultural and livestock products and processed goods, functional foods, special foods, snacks, and organ conservation, and see the food indicators that identify them as a reliable commodity for consumers. They also want to learn the food market from a business perspective, such as successful food marketing strategies and executions and persuasive communications. It will contribute to the culture of not only expertise and practice as a main food industry but also healthy food consumption.

Korean title: 푸드마케팅(26-1학기, 워크북포함)

Korean author: 황조혜 외

Korean publisher: 한국방송통신대학교출판문화원

ISBN-13: 9788920047466