Hwang Hee-jung et al.: Practical Entrepreneurship Marketing (2nd semester of 2026, workbook included)

It takes a lot of resources and human resources to make marketing successful. So it's very hard for entrepreneurs to do the marketing in their own way, and it'll be hard to survive in competition with big companies. So we need to develop a separate marketing strategy for entrepreneurs and entrepreneurs. The textbook believes that by providing clear solutions and examples to the practical application of marketing theories, it will be a guide to successful entrepreneurs. If you can use this material as a manual available on the site of the industry, marketing problems in the industry will be solved in a large way. To make marketing work, you need to understand market demand and customer mind, and that's not easy. The trend in the market and customer needs is often changing and easily affected by the change in the external environment, which is hard to predict. So when you use this material, rather than applying absolute principles, learn how to respond to the reality and focus on the development of flexible marketing thinking.

Korean title: 창업마케팅실무 (26-2학기,워크북포함)

Korean author: 황희중 외

Korean publisher: 한국방송통신대학교출판문화원

ISBN-13: 9788920046148