Kim Yun-mi: Visual Merchandising for Immediate Use

VMD is a term that combines the spoof and the misnomering of the stylusing. It's a word for literally visualizing product scheme. Despite the long history of VMD, conceptualized and organized around the American Retail Business in the late 20th century, now has a major reason for its key value in fashion business. Stores have just evolved where products are shown and sold, where consumers experience brands and identify brand values. The experience of consumers in the store became increasingly important, and VMD developed from its aesthetical proposals to make the store beautiful, so that it had a whole function of telling the consumer who the brand was, how to discriminate with the competitors and how to build up brand loyalty, and how it led to buying. For this, VMD is planning and implementing the burial environment in many ways (such as burial designs, layouts, displays, and display of goods). This is a very valuable book that can be passed on to the real expert's work in the field, with the remains thick and thick, with hard and vague theories. The concept of VMD and its vivid experience in working life, including the creative, display, color and management, was systematically organized to cover the core from A to Z at VMDD. And it's a kind and easy systematic explanation of the process of finding ideas and creating them, of course, that they are not only engaged in their own childhood, but also their passion as designers.

Korean title: 실무에 바로 쓰는 비주얼 머천다이징

Korean author: 김윤미

Korean publisher: 교문사

ISBN-13: 9788936321444