Kang O-soon et al.: Visual Merchandising & Display

Space, people, goods. These three things come together to create brand store. It's hard to complete the brand store when one of these things falls off. There's an experience where people gather and create space, and buy and sell goods in that space, there's experience, and there'll be experiences. It's called ‘space marketing ’ in all of the places where this is done. like the season of the product and the person's lines so that you can see good effects. The place where goods are bought and sold is so different that while there's an online connection with the offline, we want to focus on the place and talk about it. People think that because goods are good, they often create space, and they empower space. So the space, the people, the products, must be combined so that the market can be made. “Prescenity makes people, and man makes space.

Korean title: 비주얼 머천다이징& 디스플레이(Visual Merchandising & Display)

Korean author: 강오순 외

Korean publisher: 패션앤컴퍼니

ISBN-13: 9791196427610