Kim Mi-young et al.: Fashion marketing

As fashion marketing has expanded dramatically in recent times, it has become a major part of the industry's application. In particular, with the advent of the digital age, fashion marketing has played a key role in creating the value of the fashion industry by satisfying consumer fashion needs and offering new lifestyles and trends. The book provides basic information about fashion marketing and is very useful to the public as well as to fashion majors and fashion workers. First, we've organized the basic concept of fashion marketing to be easy to understand. Chapter 1 is a discussion of the fashion industry in general, and it's also about the industry's trends that are developing with global business networks and digital transformations, along with the structure and character of fashion industries. Two and three of the following are for fashion fashion products, so they are organized to help us understand fashion. Four chapters are designed to help us understand the whole process of fashion marketing and the progress of fashion marketing philosophy, and five chapters deal with fashion marketing environments and environmental analysis for the development of fashion makeup strategies. Chapter 6 described the ground-breaking strategy of the fashion company. Seven. Up to 13 chapters, it was made up of fourP's, which is a specific marketing plan. Adding examples, charts, pictures and photos to help readers understand and understand the role and importance of the modern fashion industry, as we take various aspects of fashion marketing.

Korean title: 패션마케팅

Korean author: 김미영 외

Korean publisher: 교문사

ISBN-13: 9788936325541