Lee Ji-hyun et al.: Visual Merchandising Display

In the constantly changing fashion industry, companies and brands are building sophisticated marketing strategies and moving fast to effective communication with consumers. In this situation, the importance of visual machineization is growing, and meanings are expanding as tools of company and brand marketing strategy. The book provides a complex of academic views that are not organized compared to other fashions and that are different from the nature and strategy of display, adding new meanings to the possibilities and importance of visual machine-making. The visual machine-mudging department will provide a guidebook for students and office workers to consult in their actual projects and actions.

Korean title: 비주얼머천다이징 디스플레이

Korean author: 이지현 외

Korean publisher: 교문사

ISBN-13: 9788936322885