Jo Jae-ho: Surviving cafes

I know you're trying. That's over 10 years. I don't know why I wanted to do cafes at the time. I studied coffee for over two years, and went to the coffee Franchise company, and watched many successful startups, and became even more anxious. In 2011 the economy borrowed a low price for the liquid population and opened a cafe called Caffeine Market. I even gave it my own to save another penny. Because every interior dealer seemed like a con man. So I started a al-Samian cafe, but I couldn't get through it in less than six months. ‘ It doesn’t work well, ’ I said, but the water was already falling apart. Why did he last only six months? At first I thought it was because of a hasty spirit, which was so much about self-responsibility and economic independence. But as we went on to see the creation and operation of different cafes for nearly 10 years, we started to see a lot of more complex and three-dimensional factors that were present in the background. The story of them seemed to be quite interesting, long-term. It's a self-inhibited business, especially the people who are preparing and operating the cafe, and I think it's going to be fun. So I decided to put it together. How the cafe looks and survives, the story of the boy with the life.

Korean title: 살아남은 카페들

Korean author: 조재호

Korean publisher: 연필과머그

ISBN-13: 9791197053931