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Jeon Gi-hong: Jeon Gi-hong's Cafe Management X-Files

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Description

For more than a decade, people have been saying the cafe market is saturated, yet the number of cafes has not fallen; it has grown exponentially. As of November 2023, there were reportedly 96,584 coffee and beverage shops in Korea. There are 55,800 convenience stores nationwide, so cafes outnumber them by nearly two to one. Even in such an obviously crowded market, seeing famous cafes thrive or neighborhood cafes packed with customers can make you dream of opening one yourself. The old saying goes that starting is half the work, but simply opening a cafe is no longer enough to succeed. When there is a cafe on every other block, the key is how to survive. If you start with the naive idea that you want to escape salaried work and be called the boss, or leisurely make coffee in an atmospheric space instead of being overwhelmed by office work, your cafe could close in less than a year. Surviving this fiercely competitive market takes a systematic strategy. Assess your readiness to open a cafe, set a clear profit target, and build a detailed operating system that can lay the groundwork for success. If you are preparing to open a cafe or struggling to run one because of sluggish sales, open this book. Author Jeon Gi-hong started at a small independent cafe near Hankuk University of Foreign Studies and went on to become CEO of Craizer Coffee. He shares all the know-how needed to start a cafe, carefully covering everything from the right mindset to trade-area analysis, financing, marketing, and administrative work. Follow it step by step.

Korean title: 전기홍의 카페 운영 X파일

Korean author: 전기홍

Korean publisher: 원앤원북스

ISBN-13: 9791170435389

Reviews

5.0
Based on 18 reviews
Showing 12 of 18 reviews
S5******
June 24, 2024

A book offering practical advice and strategies for opening and running a cafe. Based on the author's experience, it describes realistic, concrete methods and details of starting a cafe. Don't think vaguely, “Can't I just open one?” Surviving even a year is said to be as hard as finding a star in the sky. The book explains in detail everything about opening a cafe that is hard to learn elsewhere. First, the author has 19 years of experience and works as CEO of Crazer Coffee Group and a cafe

GA*****
June 24, 2024

The news these days makes clear that running a small business isn't easy. Difficult customers, sales problems, and many other challenges make it harder to take the plunge than before. The old idea that food businesses are profitable no longer holds: even with thorough preparation, success is difficult, and high prices make startup and opening costs substantial, so failure can mean a huge sunk cost. You may still dream of opening a small cafe, even if it isn't a franchise, but jumping in without

GU*******************
June 17, 2024

I thought this book would be very helpful to people who want to open a cafe. It seems like a cafe startup book that carefully explains the risks and plans in this challenging era for starting a business.

MH***
June 13, 2024

{📚☕️👍Sponsored book review: Uncovering the Secrets of Starting a Cafe, a must-read for turning dreams into reality: Jeon Gi-hong's Cafe Operations X-Files} 👉Uncover the secrets of opening a cafe: a must-read for making your dream real. 👉Dreaming of opening a cafe? This book can help make that dream real! A cafe means more than a cup of coffee to people today. It's a place to pause in a busy day, laugh with friends, and enjoy some time and space of your own—especially with a book. 💕📚 I

UK******
June 11, 2024

As I walk around my neighborhood's commercial areas, I see all kinds of businesses open and then disappear. Cafes are the most common. Even on mixed-use streets with shops and homes, there are so many: five cafes from well-known brands, three bakeries selling coffee, and eleven independent cafes, all within a 150-meter radius. Yet sales are sharply polarized. Starbucks is at the top, followed by low-priced franchises, mid-priced cafes, and then independent brands. When I pass the independent

BT****
June 10, 2024

An essential book for running a successful cafe. People have been calling the cafe market saturated for well over a decade, but the number of cafes keeps growing exponentially instead of shrinking. They are also evolving, selling bakery items along with coffee. When you see a famous cafe thriving or a neighborhood cafe packed with customers, you can't help dreaming of opening one yourself. With a cafe on nearly every block, this book seems to show how to survive.

YO********
June 9, 2024

🍵 My cafe startup story, two months short of ten years... I closed at the end of last December. If only I'd seen this clearly organized book sooner, I might have made fewer mistakes. Ten years ago, when I first opened a cafe, the market wasn't as oversaturated as it is now. Major companies were already moving into neighborhood commercial areas, while delivery apps brought in cheap coffee and baristas churned out by factories. Now there are few buildings in any neighborhood without a coffee

KJ******
June 6, 2024

If you're dreaming of opening a cafe, this is essential reading. I looked up Jeon Gi-hong and learned that he's a cafe owner and startup consultant with an impressive 19 years of experience. He started with a small independent cafe and has since become CEO of Crazer Coffee Group. This is a country where you can get inexpensive coffee just by stepping outside your office or home, and enjoy bread and coffee almost anywhere, even in outlying areas! My biggest takeaway from this book was that

HO******
June 4, 2024

Recommended rating | 📕📕📕📕 Recommended for | People preparing to open a cafe ✍ “Ah... I want to quit my company and open a cafe.” “What cafe? They say there are more cafes than convenience stores now. Just stick with your job.” As of November 2023, there were 55,800 convenience stores and 96,584 cafes! Cafes are everywhere, practically one on every block. If you open a cafe because you hate your job, you're very likely to lose your money, health, and confidence and fail. “Wouldn't it be nice

IK******
June 3, 2024

Jeon Gi-hong's Cafe Operations X-Files: What sets neighborhood cafes apart in a fiercely competitive market? A 19-year cafe startup consultant explains how to survive. #JeonGihongsCafeOperationsXFiles #OneAndOneBooks #CafeStartupConsultant #CafeUnion #JeonGiHong #CafeStartup #CafeStartupManual #HowToStartACafe #ReadingInYourHands So many people around me dream of opening a cafe. We imagine enjoying a cup of coffee, reading, studying, or talking with friends at our leisure. People who can't

전기홍: 전기홍의 카페 운영 X파일
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