Sim Sang-min: Media Content Management
Draws a range of fusion areas that meet with the management of media content. The leading culture content, human content, digital content, content business, media entertainment management, cultural and economic sectors, and the whole world of soft power and soft industry, which have spread into all the horizons of the media management economy. The organization divided into two categories: corporate management and external market activities and strategy. The media content business organization is well understood and sought to master the raw skills, knowledge, strategic minds and performance that will enhance its performance. Part Ikhepkkkp deals with media content management general (in theory and perception). From understanding management and business itself to the house model / management system, the concept of the business, the value chain, management analysis, competition, strategy. Part 2 is part of the media content operation. From development, creative projects explore four models: cause and effect, water, gold, and Zun (a foreign-side relationship, global advance). Then they reach strategic executions and future challenges and prospects. This allows us to create a huge success in the management of media content at the level of the mental culture, which is the closest to and where the overall value of all human lifestyles is focused on creativity, production and services.
Korean title: 미디어 콘텐츠 경영
Korean author: 심상민
Korean publisher: 신아사
ISBN-13: 9791192428406
