Sim Hong-jin et al.: Research on Measures to Revitalize Broadcast Content Services in the Mobile Internet Era

Media development and proliferation are causing changes in content consumed by the media and also changing the media usage of users. Most of all, content suitable for the smart media platform is moving from text or image to mobile video quickly. The consumption of mobile broadcast content is becoming more active as the culture has become less common here, which reflects the lifestyle of users. The user has not only been a user but also a technical basis for his own personal creator of content and free distribution of the content of his users, such as YouTube. So mobile broadcast content is a innovative killer content, and it's a positive change in the media ecosystem, but there are still mounting challenges that we need to overcome to get the mobile broadcast contens. For example, to bring in the net function of mobile broadcast content, you need to understand the production of content, the response of mobile radio content, discovery of sustainable revenue models, legal efforts to get mobile broadcast contact into the system, and the understanding of the issues involved. The report was designed to provide a public mobile broadcast content mode of action, including web dramas, web skills, and mobile drones, to help build a sustainable growth base on mobile media ecosystems based on these problems.

Korean title: 모바일 인터넷 시대의 방송콘텐츠 서비스 활성화 방안 연구

Korean author: 심홍진 외

Korean publisher: 진한엠앤비

ISBN-13: 9791129001467