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Sim Sang-min: Culture Business

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Description

The story of the Cultural Contents Business is based on the future of wealth. The author, an expert in the culture content industry, who will lead the digital cultural ecosystem, emphasizes the link between culture and business and presents the cultural content knowledge required by global business society with the logic that the evolved economy is towards culture. First, Part 1 introduces a social phenomenon that is obsessed with culture. Here, from the Second Life fever, we have new cultural phenomena, including methopholic, neo-human and nepotist, and otaku. Then the second part tells how much closer culture and economy have been to the same level as in the past, while thinking about culture and economics at a different level. And Part 3 shows five ways to invest in cultures: culture, cultural interests, cultural capital, cultural development, cultural origins. Also, the fourth part provides background information about cultural management and manuals, and the last five parts provide trends in each of the economic sectors that are connected with culture. It's not a very old theory in the textbook, but it's full of practical information that fits the reality.

Korean title: 컬처 비즈니스

Korean author: 심상민

Korean publisher: 위즈덤하우스

ISBN-13: 9788960860544

Reviews

2.5
Based on 1 review
DR****
June 2, 2008

One of the most typical characteristics culture has and should have is interactive. It's the same in primitive times, in these dazzling technological times. It's only important that modern technology has changed the quantity and quality of the interactive interaction. In a modern society where cultural production and consumer boundaries become vague, and content is re-proportionate in time, there is a greater possibility that a more rigid sense of technology and a more esoteric and emotional

심상민: 컬처 비즈니스
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