Reviews
I read Thinking, Fast and Slow, and this is almost a summary of it. It does a great job of making it easy to understand how stupid and irrational smart people can be lol. I read Thinking, Fast and Slow a year ago, and the term behavioral economics was unfamiliar to me, so I just read this without realizing it covered the same material. It reminded me of things I had forgotten and explained them more clearly, which made the book really fun to read lol. But why does the author keep emphasizing
Sagara Namika: Behavioral economics
Born from the remarkable meeting of economics and psychology, behavioral economics is a powerful business discipline. It overcomes theoretical limitations in traditional economics by analyzing how human behavior changes with cognitive habits, circumstances, and emotions, then applying those insights to business. Global leaders are succeeding by incorporating behavioral economics into their management and marketing: Google’s hiring based on “confirmation bias,” Amazon’s use of the “anchoring effect” to stimulate consumer desire, Netflix’s recommendation system built on “choice architecture,” and Apple’s pricing strategy using the “decoy effect.” Behavioral economics is currently the field business leaders around the world are learning most, and companies as well as public institutions are actively adopting it. It is essential knowledge for businesspeople and a powerful discipline!
Korean title: 행동경제학
Korean author: 사가라 나미카
Korean publisher: 잇북(it book)
ISBN-13: 9791185370750
Reviews
I read Thinking, Fast and Slow, and this is almost a summary of it. It does a great job of making it easy to understand how stupid and irrational smart people can be lol. I read Thinking, Fast and Slow a year ago, and the term behavioral economics was unfamiliar to me, so I just read this without realizing it covered the same material. It reminded me of things I had forgotten and explained them more clearly, which made the book really fun to read lol. But why does the author keep emphasizing
