Kim Hyung-seok: Behavioral psychology

We think we live in an objective way, but we live with the world, and we are very limited in rationality, and in a different way, we make different choices, and not just about profits, but also about emotional, egocentric, and content with the right lines. The writer does not think that these people's inclinations are necessarily bad. It seems that in many cases people are more humane when they are human, when they're judgmental, rational and acting. Every time, behavioral economics will give the writer some simple advice. Be wise to overcome the human illusions, biases, accidents and errors in judgment, and sometimes just not live too calculatingly. The writer studied behavioral economics and then put it together so that he could gain some wisdom to live with a desirable, rational, but unintelligible life. I hope you can read this book and ask yourself many questions and answer them and get your own wisdom in life. As behavioral economics says, people are highly biased and are living in the midst of a lot of errors. The book Su-O’s ‘It’s All About Baseball’ speaks of the mistake of these people on the ball of a baseball foul. In other sports, Paul usually means cheating, but in baseball he doesn't mean being out. In baseball, the foulball is a rule that gives you an infinite opportunity to hit it until it's out.

Korean title: 행동심리학

Korean author: 김형석

Korean publisher: 에듀컨텐츠휴피아

ISBN-13: 9788963563411