Roger A. Kerin et al.: KERIN Core Marketing

This is the marketing base of Jenny and Shenly, which is considered a great textbook. There's a systemic structure, a fine style, a case, a simple clarity. This also turns out to be one of the most widely sold marketing textbooks in the world. The combined number of books translated into 10 to 11 languages has only more than a million. Ethics, technology and interaction marketing were also introduced here for the first time. And so we've seen a lot of changes in the environment around marketing in our society. And so there was a big change in theory and execution. The most widespread of these is the development of technology. The electronic trade was activated and social media rose sharply. While marketing textbooks still offer a simple introduction to these changes, they do provide detailed and detailed social media, online trade and shared economies. Another great advantage is that it encourages active participation in students. Every theory in the text is presented with a proper example, showing the application of the theory to reality, and you can directly apply the theory presented to the text through the "Prypt to Marketing Information" corner. There are ads, product introductions, customer interviews and video links that can also be shown. In the case of a marketing program that appears as an appendix between two and three chapters, students can try to build their own marketing plan. It is a book that can help you to get a job in marketing, while it is a basic marketing tool for your major.

Korean title: KERIN 핵심마케팅

Korean author: Roger A. Kerin 외

Korean publisher: 교문사

ISBN-13: 9788936320744