Chae Seo-il et al.: Marketing Research

The advent of the digital age has allowed companies to access large amounts and different types of Big Data without specifically doing marketing research. To understand the rapidly changing market and customer, marketing research, which effectively gathers needed information, analyzes it properly, helps management make more effective marketing decisions, and the value of marketing Intellion is increasing. Since the beginning of the book in 1987, by the third edition of 1995, the Bonn Book has been revised based on constructive criticism from many professors and office officials. This four-page version of the complete revision has tried to make marketing's basic process easy to understand and easy to use. To do so, companies have inserted a variety of examples of marketing surveys and have explained with them how the use of the GPS programs is widely used today for effective analysis of data. It also tried to reflect the latest marketing trend, including the way we've used big data in six chapters to reflect changes in marketing and marketing environments mentioned above and the introduction of new dedicated research techniques that can be properly used for marketing in seven. And as marketing research has increased in importance, two chapters have also published marketing ethics. Three. Students who want to prepare basic courses in fourth grade or graduate school will help them understand the basic steps of marketing research and the trend of new marketing surveys today.

Korean title: 마케팅조사론

Korean author: 채서일 외

Korean publisher: 비앤엠북스

ISBN-13: 9788968210785