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All books by this authorLee Eun-taek et al.

Lee Eun-taek et al.: Persuasive Communication (2nd semester of 2026, workbook included)

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From South Korea
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Description

The book was written to systematically explore the persuasion communications that is playing a very important role in modern society. The readers of the book are usually students in media fields or ordinary people interested in persuasion. Once you have a basic knowledge of persuasion, you can get a lot of help in advertising, getting into the media, in the health media, on science and environmental communications, in your field of political communication, or in the actual business. You can deal with it wisely if you are the object of everyday persuasion or persuasion, even if not the actual work. The book consists of 12 chapters, and the general search for persuasion in chapter 1 serves as a guideline to the overall content of the other chapter. And through the various cases and studies in each chapter, you can learn how to apply this in real life by acquiring theoretical knowledge.

Korean title: 설득커뮤니케이션 (26-2학기,워크북포함)

Korean author: 이은택 외

Korean publisher: 한국방송통신대학교출판문화원

ISBN-13: 9788920046001

이은택 외: 설득커뮤니케이션 (26-2학기,워크북포함)

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