Kim Gwang-hyeop: Persuasive Communication

We're not always rational about everything. It may not be true what we believe to be true, or the image of our favorite object may have been deliberately made. Modern times are a period of persuasion. We're living every day, convinced and persuaded. Some are very persuasive, some are very well persuaded. We have the persuasion of rational access, and we have the ability to be sensitive. Already, from ancient times, the importance of persuasion has intrigued many philosophers and scientists, and a lot of thought and research has revealed various aspects of persuasion. If you look at their interest, it's a variety of ways to get them to do what they are, from the kind of definitions that persuade them, to the structure of the message, to media character that speaks to them, and to accept the qualities of those who become the object of persuasion. There are many books in everyday life that have been discussed how to become a persuasive expert and deal with the laws of persuasion in practical ways. This is a book that was based on the experience and data of the researcher who spent ten years teaching persuasive communications.

Korean title: 설득 커뮤니케이션

Korean author: 김광협

Korean publisher: 계명대학교출판부

ISBN-13: 9791189468309