Kim Si-wol et al.: Convergence of technological change and the consumer market

The key element in the consumer market is the change in technology, change in business, and the surplus of consumers. No matter how good the technology is, no matter how much you have in the business, without consumer needs, the consumer market is in a bad shape. So we're going to deal with technology change and the fusion of consumer markets in a variety of ways, and we'll help improve our application for creativity based on technology and the integration of consumer market. For example, we're going to learn and apply the basis for technology and consumer markets to build key keywords based on the major growth power of the country, smart cars, and the great dynamics of theetic industry, which is now being driven into global capital. And it seems to me that we're going to do a project, especially with these keywords, to create a creative strategy for the creative fusion of two industries, and to help us build a demand-based reality.

Korean title: 기술변화와 소비시장의 융합

Korean author: 김시월 외

Korean publisher: 건국대학교출판부

ISBN-13: 9788971077795