Kim Dong-beom: Practical Conversation Techniques to Turn a Customer Rejection into an OK

This book focuses on practical, tailored ways to respond to customer objections in insurance sales and recruiting, showing how to handle them and guide the conversation toward closing. In particular, it explains two approaches in detail: quick-witted responses that let you handle an objection effectively on the spot without alienating the customer, and persuasive responses that acknowledge the objection, ease the customer’s concerns, and allow for a thoughtful, rational conversation.

Korean title: 고객 거절을 Ok로 만드는 실전 대화법

Korean author: 김동범

Korean publisher: 중앙경제평론사

ISBN-13: 9788960543317