A deep dive into Daiso's physical stores! This book analyzes the success of ‘the people's store’ from the perspective of customer experience (UX). Through interviews, readers can directly explore how Daiso achieved 3 trillion won in annual sales with 1,000-won products and how its physical stores continue to grow in the digital age. I really like Daiso and go whenever I get the chance. I read this book because I was curious about its secrets. It focuses on stories of genuine experiences,

Jeong-eun Park, a woman in her 30s who works freelance and lives with her parents, often relieves stress by shopping and is especially interested in cute, charming products. She visits Daiso about twice a week and enjoys browsing even when she doesn't intend to buy anything. Because Daiso's prices are low and its products are practical, she doesn't feel much pressure to spend and often leaves with something even when she came in without a purpose. (p. 16) Jae-young Baek, a man in his 30s who

There is one store you can find in every part of South Korea: Daiso. Unless you're in the most remote countryside, you'll find one in just about any town. The stores tend to be large, as if they were proclaiming, ‘Everything in the world is right here!’ They sell a wide variety of products priced from 1,000 to 5,000 won. Daiso sets prices at levels customers can generally afford: most items cost between 1,000 and 3,000 won, and none exceed 5,000 won. It's a reassuring place where you can shop

‘Wow, you can buy something like this at this price?’ I find myself exclaiming that often at Daiso, a place I visit nearly every day. It's the place I've been going to most lately. I started organizing my home two months ago, and I can't think of anywhere else where I could choose from so many affordable little home-improvement items, from paint and brushes to decorations. There's a store near my home, and I pass others in prominent spots along my commute, like convenience stores. Even when I

I hope you'll take some time to understand what makes Daiso unique and consider why it is so popular in South Korea. As the national economy struggles, ordinary people's finances are getting harder to manage. With one crisis after another, it's difficult to keep your bearings. Managing prices is more important than ever, yet prices keep rising, making life harder for ordinary people and repeatedly leaving money stagnant. Lately, people have also been anxious that another crisis could erupt.

I buy a lot of household goods at Daiso, a place I visit about twice a week. I used to think only about whether it had what I needed, and honestly never considered UX. This book, I Go to Daiso, was very helpful because it let me examine from a professional perspective why the company has succeeded in opening around 1,500 stores in South Korea and what kinds of customer touchpoints it has. The author is UX Review Research Lab. For several years, UX Review has published books on design thinking

1) Strengthening physical retail. This book begins with that question. Daiso is a familiar sight, and its hundreds of new and seasonal products each month are praised for offering both quality and fun. Sold-out crazes, celebrity princess-themed accessories and toys, makeup-brush cleaners, and soju-beer mixing gadgets give customers enjoyment and interest through uses beyond the products' original purposes. Recent developments involving Alibaba and Temu don't seem likely to seriously hurt Daiso.

Daiso is a South Korean household-goods retailer. It was modeled on Japan's 100-yen shops, but sells goods priced at 1,000, 3,000, and 5,000 won. By 2023, it had grown into a giant with more than 3 trillion won in annual sales and 200 billion won in net income. Its large stores are everywhere in key local areas, and the chain has surpassed 1,500 locations. Yet even if the brand is known for value, people's shopping goals, needs, and satisfaction vary. UX Review, which emphasizes user

Today, Daiso is perhaps the clearest example of a place where anyone can shop easily and enjoy good value in everyday life. Although it faced considerable criticism when it first appeared, Daiso grew substantially even during the economic downturn and became a brand known throughout the country. This book takes an in-depth look at Daiso, explaining the management strategies and business mindset that made it a constant presence in our lives. I Go to Daiso. Where students, women, and homemakers