David Travis et al.: UX Research

Many people stress the importance of UX research while shouting user-centered design, but unfortunately, they rely on hard-core surveys and poor market-based reports to make important decisions. Can you get the exact idea of what the customer actually is doing or thinking with this superficial investigation? This book helps us to make good use of UX research, which is essential for successful product/ service development. We're going to have to persuade the data interpretation and intimating and pipeline departments from plan set to actually action, so we can freely fill in the vast knowledge and know-how. I encourage you to read all of those who understand UX research and want to build strategic design planning based on it.

Korean title: UX 리서치

Korean author: 데이비드 트래비스 외

Korean publisher: 에이콘출판

ISBN-13: 9791161754932