Oh Ju-hoon: Sports Psychology and Marketing

South Korean citizens are hard-working, integrity, patience, cooperation, service, patriotism and state officials. What has become the South Korean national media power has been developed by technological development of sports, by the support of the state and by the efforts of the net-landers. Sports psychology is helping to improve sports performance by looking at, analyzing and evaluating all of the phenomena associated with sports from a psychological point of view. In the first section, the understanding of sports psychology, the development of sports psychologicals, the research area of sports history, the field of sports psychologists, the study of sports chemistry, the area of personality, sports psychology: motivation, sports mentality: motivation: emotion, stress, sports psychological psychology: self-confidence, confidence, sports psychosis: concentration, focus, behavior; behavioral processes (LUTIN), and practical aspects of sports leadership. Sports marketing is a situation where promotions are being used with the growth of sports and with the initiative of all sports sectors to make goods, services, sales and advertising. Part 2 discussed the theoretical and practical aspects of sports marketing, sports industries, sports market eruptions, and sports consumer behavior. Sports psychology and marketing are related studies in modern sports, so if sports psychology and sports marketing are developed in harmony, it is believed that sports leaders and players and audiences will enjoy more quality and happiness through sports. I want it to be a book that will help students, athletes, leaders, and gymnasts who study sports psychology and marketing.

Korean title: 스포츠 심리와 마케팅

Korean author: 오주훈

Korean publisher: 에듀컨텐츠휴피아

ISBN-13: 9788963564388