Lee Young-hee et al.: Service Management

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Description

A joint service management of service operations and marketing. By combining service management and marketing with organizing and providing various field cases, university students and business workers have been focusing on understanding and applying customer-centered service management. We're dealing with services, service management, customer satisfaction management, service demand and supply management, product development, service entry, service processing, service quality management, and so on.

Korean title: 서비스경영

Korean author: 이영희 외

Korean publisher: 유원북스

ISBN-13: 9788997926152

이영희 외: 서비스경영
12 items