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Joo Hyung-il: Visual Communication and Semiotics

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Description

This book is made up of 14 chapters. The first section provides general definitions of communication and video and the direction to approach video communication problems. Chapter two focuses on the difference between language and video symbols and deals with the problem of symbols. In the third section, we're going to go into more detail about the nature of video symbols. Section 4 deals with problems of visual perception. Section 5 organizes the nature of the features of the visual composition. Section 6 analyzes problems with video reproduction. In chapter seven, we're going to talk about how video reproduces time. Chapters 8 through 13 focus on specific examples of how to analyze the video using Perth's ideology, Bart and Grema’s structuralist notation, Panoffsky's dorsals, social norms, psychoanalysis and methods. Finally, in the 14th chapter, we're going to focus on what's being discussed in the social and cultural contexts and what'll be the effect of the video on what political and social purposes it is.

Korean title: 영상커뮤니케이션과 기호학

Korean author: 주형일

Korean publisher: 패러다임북

ISBN-13: 9791196346577

Reviews

5.0
Based on 1 review
CJ*****
August 12, 2021

It's toxic, it's useful for writing, but it'll be nice to have fun in the audience.

주형일: 영상커뮤니케이션과 기호학
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