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Jo Sam-hyeon et al.: Distribution theory

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Description

In distribution, companies are now adopting the Omni Channel strategy that allows people to shop in a combined environment of information technology, including online, mobile, virtual reality, and other information technologies. Also, the sales of the distribution industry itself, compared to the manufacturers' brand, are growing more rapidly, and online shopping and mobile shopping are increasing more rapidly. The book focused on introducing multiple applications of paradigms that can be used on the site, beginning with the basic concept of distribution. It also suggests that we share and easily understand the distribution of the site through the front and middle Sportmer, each chapter, to convey vivid examples of various companies. Many students in distribution fields want to be good guides and want to become small bottoms.

Korean title: 유통론

Korean author: 조삼현 외

Korean publisher: 북넷

ISBN-13: 9791186947678

Reviews

5.0
Based on 2 reviews
KE*******
March 18, 2026

He's in good shape and he's fast!

KJ********
May 29, 2023

I'm glad that the latest textbooks are so well-known that most of the cases reflect the latest trends and content. Of course, there are some type of a breakaway, but I think you'll make some changes. It's easy to understand, because we're dealing with the most recent example of distribution systems. I'm happy.

조삼현 외: 유통론
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