Reviews
“Most traditional car prototypes are quite different from the cars that actually drive on the road. In my case, when I worked at other car companies, once the design was finished, I handed it over to the production department and was no longer involved. But at Tesla, it is different.” The Tesla design team created design prototypes with a thorough understanding of the car production process. And throughout the development of the Model S, we maintained a close relationship and continuously
Charles Morris: Tesla Motors
Since the smartphone revolution sparked by the iPhone, our lives have undergone truly tremendous changes. Apple and Google, the companies that led that revolution, have now jumped into the future automotive industry by developing smart cars, eco-friendly vehicles, and autonomous vehicles. Existing giant automakers are also closely watching this massive trend to survive. At the forefront of this trend, which can be called an "automotive revolution," stands Elon Musk's electric vehicle company, Tesla. Tesla has redefined every aspect of the automotive industry—design, manufacturing, and sales—creating a new wave of innovation comparable to the internet and mobile revolutions. Tesla has also changed the perspective of the electric vehicle market by providing consumers with an experience through a platform rather than simply selling products. The car has transformed from a means of transportation into a platform. Just as Apple changed the very concept of the mobile phone, Tesla is now building a new ecosystem that goes beyond merely replacing existing vehicles. This book demonstrates how Elon Musk's innovative management, which shifts the automotive paradigm and turns vision into reality, has led Tesla to become the most 주목받는 startup of the 21st century.
Korean title: 테슬라 모터스
Korean author: 찰스 모리스
Korean publisher: 을유문화사
ISBN-13: 9788932474298
Reviews
“Most traditional car prototypes are quite different from the cars that actually drive on the road. In my case, when I worked at other car companies, once the design was finished, I handed it over to the production department and was no longer involved. But at Tesla, it is different.” The Tesla design team created design prototypes with a thorough understanding of the car production process. And throughout the development of the Model S, we maintained a close relationship and continuously
