Yun Seon-gil: Heuristics and Persuasion

The humanist's been using it as a tool to persuade people for a long time. It's because of the influence of the humanistrist that consumers think that it's a good product when it'll be expensive or that it will be good for you if you say it'd be uninflated. Sometimes we make mistakes because of the humanist, but it's an old survival habit for us. Recently, we have met the term "ritony" in different places. It persuades the concept of a humanist to make it simple and easy to convey from the perspective of the humanist.

Korean title: 휴리스틱과 설득

Korean author: 윤선길

Korean publisher: 커뮤니케이션북스

ISBN-13: 9791130436333