Yun Hong-geun: Cultural Marketing Trends and Case Analysis

This book is made by educational learning groups that can actually and can be applied to students who want to learn about cultural marketing and to business career preparation. To facilitate the concept and character of cultural marketing, we have a focus on the basic concepts: CCT technology and cultural integration, HANMARKAT marketing and culture marketing. I hope this book will be used as a source of food for those who systematically understand the progress of our country's popular culture industry and study cultural and cultural marketing.

Korean title: 문화마케팅 트렌드와 사례분석

Korean author: 윤홍근

Korean publisher: 청람

ISBN-13: 9788959729739