Yukinobu Mizoue: Service War: The Isetan Story of Becoming a Legend Beyond Success

The book introduces a service strategy for the Icetan department store that has been in business for 232 years and still maintains its top position in sales. In the increasingly intense department store industry, the seethane examines how it became a saw brand and the secret of the process and the weak. Especially in the wake of the biggest crisis since the beginning of the bubble, Isetan, who has been in the greatest crisis since, explains in detail how they got through the crisis, what the key to customer service is and what business philosophy is.

Korean title: 서비스 전쟁: 성공을 넘어 신화가 된 이세탄 스토리

Korean author: 미조우에 유키노부

Korean publisher: 동해

ISBN-13: 9788970801841