Yoon Sun-hee: Global Media and Asian Identity

The current changing international communications are among the complex phenomena that cannot be built only by the old ideological bias or one-way power relationship. Asia, especially, is in the midst of the greatest change, culturally and politically. The book was designed to examine the media acceptance process in order to access the Asiatic identity most realistically and specifically. Almost everyone in the world is a media receiver, and the media acceptance process reveals the most simple and specific cultural phenomenon and shows the process of identity. Based on five years of research into the acceptance of Korean media in various places, we have tried to explain the development of Asian identity by looking at the cultural strategy of global media users who favor a particular culture, focusing on the global spread of Korean Media and the consumption of it in many cultures.

Korean title: 글로벌 미디어와 아시아 정체성

Korean author: 윤선희

Korean publisher: 서울대학교출판문화원

ISBN-13: 9788952128928