Reviews
It's been over the time to convince customers to make products. Now, customers pursue a special consumer experience. So don't sell your product, sell your pleasure! I've been thinking about 1+1 sales, augmented marketing, price discounts, and so on, and that's the most powerful marketing tool. It's marketing that's been done in many places. But now customers are not satisfied with prices alone. Now customers buy when they discover the value of enjoying and enjoying their lives through products.
Yoon Jeong-geun: Sell the pleasure of consumption
Sell the pleasure of consumption. It tells you the marketing laws that are necessary to capture customers and create corporate values. From market analysis to marketing theory and real-world examples, this book, full of nou-ho-hou that can easily be understood and applied to work immediately, will turn readers into creative marketing strategists.
Korean title: 소비의 쾌락을 팔아라
Korean author: 윤정근
Korean publisher: 한언
ISBN-13: 9788955967197
Reviews
It's been over the time to convince customers to make products. Now, customers pursue a special consumer experience. So don't sell your product, sell your pleasure! I've been thinking about 1+1 sales, augmented marketing, price discounts, and so on, and that's the most powerful marketing tool. It's marketing that's been done in many places. But now customers are not satisfied with prices alone. Now customers buy when they discover the value of enjoying and enjoying their lives through products.
