Yoo Geon-sik: Netflixonomics

Netflix, along with the development of IT technology, is leading a revolutionary change in the paradigm of broadcasts from media transpracticing to media planning and production. While the book, which systematically outlines how Netflix affects the global content industry, focuses on the impact that has been felt on South Korean media and Korean viewers, it suggests that top-down broadcasters deal with Netflyx. The Netflix strategy and potential of Netflys are especially analyzed by the rich and detailed access to the latest information, including the following:. It also discusses deeply the current issues that are noted in South Korea as to how Netflix reacts to other media companies who stop providing content, whether they will bring in ads, how they're expanding markets and raising future rates.

Korean title: 넷플릭소노믹스

Korean author: 유건식

Korean publisher: 한울아카데미

ISBN-13: 9788946071872