Yoo Dong-geun et al.: Industrial Marketing

The industry marketing is a systematicly organized book that makes it easy to understand the content of the industrial marketing field, which has many and complex patterns. We can look at the different aspects of how marketing changes when customers are corporate or industrial customers and what traditional consumer marketing concepts and techniques can be effectively applied to any difference.

Korean title: 산업마케팅

Korean author: 유동근 외

Korean publisher: 한경사

ISBN-13: 9788968440038