Yen Ang: The joy of watching Dallas

Encountering a Classic in Television Audience Research: The True Nature of "Makjang Dramas" Hidden Behind the Nickname "Cheap Content." Why do people go wild for TV "makjang dramas" despite criticizing their implausible plot developments and unrealistic settings? Cited in numerous books and papers and a staple of media research, this book unravels this mystery based on letters sent by viewers of the globally popular American soap opera *Dallas*. The author opens a new chapter in audience understanding by interpreting the pleasure of TV viewers through concepts such as emotional realism—where viewers empathize with characters and feel a sense of unity despite the drama's unrealistic situations—and mocking viewing—where viewers feel a sense of superiority by ridiculing the drama. This book is the premier classic in the field of television audience research, offering a multi-layered analysis of the pleasure felt by TV drama viewers.

Korean title: 댈러스 보기의 즐거움

Korean author: 이엔 앙

Korean publisher: 나남

ISBN-13: 9788930089630