Ye Ji-yeon: MBTI hidden in the name

My nephew, who is in his twenties, came to Gangneung with some friends. As I casually listened to their conversation, I heard them talking almost entirely about their friends’ personalities in terms of MBTI. They then told me I was likely an E (extraverted). When I asked why, they said it was because I seemed like the kind of person who actively runs around 150 franchise businesses. But I am not an E; I am closer to an I (introverted). In the past, people mostly asked what our blood type was. These days, asking someone’s MBTI has become the trend. It is evidence of the enthusiastic response personality tests are getting from young people in the MZ generation. Although MBTI has become commonplace in everyday life, I had not been interested in it because, compared with analyzing someone’s personality from their name, its accuracy seemed like a drop in the ocean. Then one day it occurred to me that publishing a book about how to identify a person’s personality from their name would be an even more groundbreaking hot topic. I thought that if research could accurately determine someone’s disposition from just their three-character name, without an interview requiring them to answer questions, it could resonate with young people as a Korean-style MBTI. I was also convinced that developing a program from this content could become a topic of interest not only in Korea but around the world. Only ten years ago, blood type and zodiac signs were about all people had for learning about someone’s disposition. Now MBTI has become the leading way to check one’s chemistry with others, showing just how much the world is changing.

Korean title: 이름 속에 숨어 있는 mbti

Korean author: 예지연

Korean publisher: 다지음

ISBN-13: 9791197809651