Reviews
http://blog.naver.com/lcsvictory The author states that an "idea" is not a momentary flash of insight or sudden realization, but a new perspective aimed at a goal and task-solving. This book explains the proper steps for generating ideas. Logical thinking is an objective, so-called "correct" thinking process. However, this alone cannot generate “ideas”. No matter how diligently and meticulously one analyzes, it cannot bring about innovation. The "Refinement View" refers to the idea that nothing
Yamada Soo: Idea Textbook
Dentsu-style "Spinning Thinking": The “Idea” Textbook. So Yamada, a planner at Dentsu, a famous Japanese advertising agency, presents the "Dentsu-style Spinning 4 Thinking Modes" for handling ideas at will. The author states that an "idea" is not a momentary flash of insight or sudden brilliance, but a new perspective aimed at a goal and task-solving, and introduces readers to the proper steps for generating ideas. Furthermore, using three sensational entries from the Media category at the 56th Cannes International Advertising Festival—where outstanding ideas gathered in one place—as examples, he reveals the secrets to turning ideas into reality.
Korean title: 아이디어 교과서
Korean author: 야마다 소오
Korean publisher: 나남
ISBN-13: 9788930085861
Reviews
http://blog.naver.com/lcsvictory The author states that an "idea" is not a momentary flash of insight or sudden realization, but a new perspective aimed at a goal and task-solving. This book explains the proper steps for generating ideas. Logical thinking is an objective, so-called "correct" thinking process. However, this alone cannot generate “ideas”. No matter how diligently and meticulously one analyzes, it cannot bring about innovation. The "Refinement View" refers to the idea that nothing
