Xu Xiangdong: Sell to the 1.3 billion market in China

Toyata, Coca-Cola, Siemens, Samsung, Loreal, Garfu, Disney, ZARA, H&M, and 20 other companies teach China's business success strategy: China'll sell to China, with 13 billion people. The Chinese economic expert in Japan has documented the vivid Chinese field information that is changing from a factory in the world to a market in the rest of the world and the success of companies that have been established by industrial standards in China's markets. With a detailed investigation and analysis of the Chinese market, we have reviewed the failure factors of China's emerging companies and proposed solutions to success in China'.

Korean title: 13억 시장 중국에 팔아라

Korean author: 쉬샹둥

Korean publisher: 이스퀘어

ISBN-13: 9788996356219