W. Russell Newman: Digital Difference

This is a study of the revolution in human communication, the digital conference. The book reviews how computer-based media technology, though gradual, is fundamentally changing the relationship between the receiver and the media and the individuals within the social network. In the media world, it is a change in power, or pull, from push. The people who once chose what was wanted in just a few headlines or channels now look at the infinite amount of articles and books and videos that have been collected around the world through all the actual query available on this free-thrower engine. It's also a shift from one-way media communication to two-way mass communication, from broadcasts and publishing to social networking. The point is that the Communication Technology Revolution allows us to shift paradigms in the way we study and understand communication. In the current revolution, the author claims, these digital references provide a fundamental opportunity to rethink the basic concept of the communication effect and the systematic measure of the dynamics of communication.

Korean title: 디지털 디퍼런스

Korean author: W. 러셀 뉴먼

Korean publisher: 한울아카데미

ISBN-13: 9788946072299