Song Gyun-seok et al.: Practical B2C Sales Strategies (2018)

The key to customer management is ensuring customers voluntarily stay and maintain their loyalty. If you increase the share of a customer's time and life, they will reciprocate with loyalty that exceeds expectations. This is the 2018 revised edition of *Practical B2C Sales Strategies* by Sales Master Noh Jin-kyung. In collaboration with Professor Song Kyun-seok of Konkuk University, the content has been revised and supplemented to be more practical, systematic, and applicable in the field. It meticulously examines everything from how to overcome the various rejections and resistance actually encountered in B2C sales and establish deeper human relationships with customers, to the characteristics, responses, and management methods of customers categorized by situation, personality, and type. Managing customers after selling products and services requires significant time and money. Existing customers are "those who have not yet found a better alternative than us." A sales practitioner's competence is verified by winning over discerning customers and securing contracts. Customer resistance is simply an refusal to buy right now. By applying the "golden rule" to overcome customer resistance, opposition, and refusal, you can secure sales opportunities even in such situations.

Korean title: B2C영업 실전전략(2018)

Korean author: 송균석 외

Korean publisher: 이담북스

ISBN-13: 9788926881927