Song Gyun-seok et al.: B2C Sales Success Strategies (2018)

This is the 2018 revised edition of *B2C Sales Success Strategies* by Sales Master Noh Jin-kyung. In collaboration with Professor Song Kyun-seok of Konkuk University, the content has been revised and supplemented to be more practical, systematic, and applicable in the field. It expounds on the importance of strategy formulation and value development for B2C sales success, and meticulously examines everything from financial planning and detailed individual strategies to the price negotiation process. The goals of a sales practitioner are "revenue" and "margin protection and securing." To achieve this, a strategy is required to seize sales opportunities faster than competitors. Furthermore, negotiation is a crucial competency that determines the level of margins. Negotiation strategies must differ from sales strategies. While sales strategies are based on two foundations, negotiation strategies are based on six. Through precise negotiation strategies, one must be able to effectively respond to customer rejection and resistance and create more opportunities, ensuring that no sales transaction goes unprofitable.

Korean title: B2C영업 성공전략(2018)

Korean author: 송균석 외

Korean publisher: 이담북스

ISBN-13: 9788926881903