Creating something new is not an easy task. However, if you challenge the formulas that "that is just how it is" or "that is how it must be," you can easily approach novelty. There is no single right answer in creative work. The answer is to create it. And when that answer expires, you must create a new one. (p. 53) That is why I always emphasize, "See the world with the heart of a poet." If you read most poems, you will see that poets find subject matter in the small things of daily life and

You must not settle for the status quo but strive to constantly explore new things. Even if it is a new format you have created, if you feel it is solidifying into a formula, you must boldly break away from it. Cultivating a creative mindset requires ceaseless training. You cannot acquire creativity simply by suddenly deciding one day, "Starting tomorrow, I will be a creative person." This is why creativity is a habit. It is not too late. You must examine whether you are currently trapped

While reading *Break the Mold*, I recalled seeing in another book that ideas are about creativity, not creation; I could see that the author is someone who has successfully put this into practice. I believe many people think that when asked to come up with a good idea, it means creating something entirely new. However, the author explains that an idea is about thinking of and applying things differently from others. They say that simply changing what everyone else considers to be the way things

Producer Song Chang-eui is a central figure behind works that have been hot topics in the broadcasting industry. From *Sunday Night*, *Three Men, Three Women*, *Three Friends*, *Rollercoaster*, and *Taxi*, he is one of the figures who cannot be left out when discussing Korean broadcast content. The book itself contains many familiar broadcast stories, so anyone who has watched his programs will enjoy reading it. It is also quite fun to read about behind-the-scenes stories and production notes.

Broadcasters who create entertaining television programs are called PDs. I have always been curious about the PDs who created Korea's representative programs, such as *Ppoppoppo*, *Sunday Sunday Night*, *Special TV Entertainment*, *Martian Virus*, *Roller Coaster*, and *Baek Ji-yeon's Final Debate*. Whose mind could come up with such fun and surprising ideas? That PD is Song Chang-eui. I had seen his name many times in the subtitles, but this was the first time I had seen his face and read his

Thinking creatively, approaching work with passion, and creating something new is another name for the process of discovering the meaning and beauty of life. *Break Down Conventions* is a book about the theory of creativity by PD Song Chang-eui, who created shows such as *Saturday, Saturday is Fun*, *Special TV Entertainment*, *Three Guys and Three Girls*, and *Three Friends*, and currently serves as the Head of tvN. A theory of creativity? When I first encountered the book, the expression

Creator? To be honest, you might not recognize the author, PD Song Chang-ui, just by his name, but if you look at his resume, you'll instantly recognize who he is. Above all, the works he produced were loved by the entire nation. From shows like *Ppoboppo* and *Saturday, Saturday is Fun* to sitcoms like *Three Men, Three Women* and *Three Friends*, he created broadcasts with formats distinct from conventional programming, offering viewers both novelty and enjoyment. In particular, among the

I watched it thinking, "Ugh, just another cliché self-praise?" The stories of Korean producers and their success stories are actually quite similar. While a person's journey to success involves unseen tears and effort, it does not deviate from the realm of typical narratives. When articles comparing Steve Jobs and Chairman Lee Kun-hee were published, I felt that Steve Jobs garnered attention because his story and life progression were distinct from others. Of course, I also believe Chairman Lee

People live trapped in their own molds. They often fail to realize that these molds are their own personal biases and stereotypes, simply because they have lived that way for so long. Consequently, they view life through the lens of their own fixed perspectives, shaping their lives while believing that this is just how things are. Even when others ask why they behave this way, these molds and stereotypes are difficult to change. Looking around, there are many people striving to break free from

There was a time when I used to rush home on time just to watch the sitcom "Three Guys and Three Girls." Back then, the internet wasn't as developed, so we had to stake our lives on catching either the live broadcast or the rerun. I remember the fun and laughter of that time being well worth risking everything to watch the live show. Now, an essay collection has been released by PD Song Chang-eui—the producer of programs that instantly make you recognize them just by hearing names like "Three