Sim Jeong-taek: I am talking about Hyundai Motor Company.

In *Speaking of Hyundai Motor*, industry analyst Sim Jeong-taek, who has observed the automotive industry for 25 years, analyzes Hyundai Motor’s crisis and strategies for overcoming it, following his previous work, *The Fall of Samsung*. With deteriorating performance due to internal and external factors, the competitiveness of parts suppliers threatening to become a ticking time bomb, and management succession surfacing, what must Hyundai Motor adopt and what must it discard to survive in the global market? In this book, the author argues that in today's world, where the era of competing solely on price and quality is over, enhancing quality based on core technologies and implementing unique strategies are the only paths for Hyundai Motor to survive. Accordingly, the book assesses the potential and limitations of Hyundai Motor, as well as the direction of Chairman Chung Mong-koo's leadership, which is resilient in the face of crisis.

Korean title: 현대 자동차를 말한다

Korean author: 심정택

Korean publisher: 알에이치코리아

ISBN-13: 9788925556529