Reviews
When I first saw the word "4S," I was a strange and familiar person. It was about 4P of marketing. Does that mean there's a 4P of the idea? It was a curious surprise to find the key to ideas in 1,000 ads that swept through international advertising. The fact that he presented the 4S to the international advertising awards was a ‘oh’ thought ’ thought. The 'what' technique and the 'tilling to the end ’ were the roots of altruistic exaggeration and advertising based on humor. That's what we need
Shin Kang-gyun: 4S Idea Generation Theory
Four ideas of idea, four-senseed ideas hiding in a thousand advertising lines that have surprised the world. We're going to look at the idea of the approach by analyzing 1,000 ads that have surprised consumers for over a decade. The process includes not only the general approach to ideas by the idea method, but also the logical approach to psychological theories.
Korean title: 4S 아이디어 발상론
Korean author: 신강균
Korean publisher: 한경사
ISBN-13: 9788968440168
Reviews
When I first saw the word "4S," I was a strange and familiar person. It was about 4P of marketing. Does that mean there's a 4P of the idea? It was a curious surprise to find the key to ideas in 1,000 ads that swept through international advertising. The fact that he presented the 4S to the international advertising awards was a ‘oh’ thought ’ thought. The 'what' technique and the 'tilling to the end ’ were the roots of altruistic exaggeration and advertising based on humor. That's what we need
