Reviews
A book that gives refreshing ideas to a stuffy head! It is useful because it includes various advertising and psychology examples! It was interesting to see how surprising ideas are born when completely unrelated things are meaningfully connected.
If You Want Creative Ideas, “The Secret of Appealing Ideas” “Part 1: Facing Books” What can be your greatest weapon in school or at work today? It is 'creativity.' Especially in an era where everything changes in the blink of an eye, companies seek talent with strong creativity. This is because those who generate creative ideas are the very individuals who will lead companies in the future. Have you ever heard the term "one-person creator"? It is truly the age of creators. On YouTube, one of
It has been discovered that excellent ideas are not simply born, but evolve and develop through a cycle of creation, extinction, connection, and combination. Furthermore, the book emphasizes the importance of the environment—specifically, the space of innovation—above all else for the birth of such excellent ideas. It highlights the fact that great ideas emerge not from a protective, walled-off environment, but from a constraint-free one. We explore 72 prescriptions for advertising and
In modern society, where countless products and advertisements are produced, why do some become hits while others remain mediocre and fade from our memories? This book discusses the characteristics of ideas that capture people's attention and explains how they think differently from others. Chapter 1 explains why creative ideas are necessary and defines what constitutes a creative idea. Chapter 2 discusses various brainstorming methods used to combine effective ideas. It provides
Personally, having only recently entered a professional career, I have been deeply concerned about sales, but aside from managing a blog or selling to acquaintances, I can't think of any particularly creative ideas. Then, I happened to come across this book and realized that I need to approach ideas with a more open mind and a sense of ease, and focus on the bigger picture. Anyway, to introduce the book, the author is a practicing designer. The content allows readers to learn about various
Have you ever thought about the way you think? It is a method of conceiving and extracting new ideas from a web of thoughts that acts as a link connecting different things. It is thinking differently from others by utilizing existing things. While watching broadcasts or the news, we find ourselves thinking about the hidden aspects or trying to understand the true meaning of words. There is a book that introduces methods to awaken the power of thinking—the core of creativity—through learning and
"Just do what you were told properly; why are you making a fuss and changing things however you please?" "If you want to do things your own way so badly, quit your job and find something for yourself." These are remarks you frequently hear or experience while carrying out tasks assigned by your boss... You might think it would be better to do it this way, but when you actually try to make changes, the mindset becomes entrenched that sticking to the "original plan" or "the way things have always
Shin Ho-jin: The Secret of Appealing Ideas
"The Secret of Appealing Ideas" is a prescription for on-the-job idea prescriptions for office workers. It presents 72 idea generation methods to help you successfully lead your projects by systematically utilizing the necessity of creative ideas, effective idea combinations, and brainstorming techniques. Through these various methods, you can find solutions for the ideas needed for your projects and discover your own unique approach that sets you apart from others.
Korean title: 끌리는 아이디어의 비밀
Korean author: 신호진
Korean publisher: 성안당
ISBN-13: 9788931587968
Reviews
A book that gives refreshing ideas to a stuffy head! It is useful because it includes various advertising and psychology examples! It was interesting to see how surprising ideas are born when completely unrelated things are meaningfully connected.
If You Want Creative Ideas, “The Secret of Appealing Ideas” “Part 1: Facing Books” What can be your greatest weapon in school or at work today? It is 'creativity.' Especially in an era where everything changes in the blink of an eye, companies seek talent with strong creativity. This is because those who generate creative ideas are the very individuals who will lead companies in the future. Have you ever heard the term "one-person creator"? It is truly the age of creators. On YouTube, one of
It has been discovered that excellent ideas are not simply born, but evolve and develop through a cycle of creation, extinction, connection, and combination. Furthermore, the book emphasizes the importance of the environment—specifically, the space of innovation—above all else for the birth of such excellent ideas. It highlights the fact that great ideas emerge not from a protective, walled-off environment, but from a constraint-free one. We explore 72 prescriptions for advertising and
In modern society, where countless products and advertisements are produced, why do some become hits while others remain mediocre and fade from our memories? This book discusses the characteristics of ideas that capture people's attention and explains how they think differently from others. Chapter 1 explains why creative ideas are necessary and defines what constitutes a creative idea. Chapter 2 discusses various brainstorming methods used to combine effective ideas. It provides
Personally, having only recently entered a professional career, I have been deeply concerned about sales, but aside from managing a blog or selling to acquaintances, I can't think of any particularly creative ideas. Then, I happened to come across this book and realized that I need to approach ideas with a more open mind and a sense of ease, and focus on the bigger picture. Anyway, to introduce the book, the author is a practicing designer. The content allows readers to learn about various
Have you ever thought about the way you think? It is a method of conceiving and extracting new ideas from a web of thoughts that acts as a link connecting different things. It is thinking differently from others by utilizing existing things. While watching broadcasts or the news, we find ourselves thinking about the hidden aspects or trying to understand the true meaning of words. There is a book that introduces methods to awaken the power of thinking—the core of creativity—through learning and
"Just do what you were told properly; why are you making a fuss and changing things however you please?" "If you want to do things your own way so badly, quit your job and find something for yourself." These are remarks you frequently hear or experience while carrying out tasks assigned by your boss... You might think it would be better to do it this way, but when you actually try to make changes, the mindset becomes entrenched that sticking to the "original plan" or "the way things have always
