Seong Gi-jae et al.: Sales Details That Boost Performance
The customer needs are getting more and more demanding, the product and service are getting increasingly complex, and competition is getting more intense. When the environment is difficult, the sewers find a ping-song, but how does a late man get customers' hearts? There are a lot of experts in society. Doctors, lawyers, consultants, professional coaches, and others have not been so successful as to make a lot of effort to get that job. Some of these achieve great success, others are far less effective. People think that's why they are professional, and spend a lot of time building expertise. But just by studying harder, they cannot guarantee success. Because the customer's mind is not based on professional expertise. Many companies still repeat the sales methods that have been around for decades. The fact that no amount of time and capital can be invested is not good enough. The book contains a secret to the way the business works, which is training, based on rich experience and academic research. One man, when set on one task for long enough, will be left without anyone to stand up to him. This is also a sure way of being the common man. The authors, with their rare “masters” who have been on the road to business for a long time, have in the meantime put their own experience, knowledge and insight into this book in one volume. I hope that the salesmen who are struggling with the lack of proper reference will be able to turn the shed wide open through the book.
Korean title: 성과가 올라가는 영업의 디테일
Korean author: 성기재 외
Korean publisher: 푸른영토
ISBN-13: 9791188292998
